Pekanbaru, 20 December 2022. PT XL Axiata Tbk (XL Axiata) through AXIS brand held the "AXIS Olimpiade Sekolah 2022" program at MAN 1 Pekanbaru, Monday (19/12). The activity, which was attended by hundreds of students, carried out various competitions and creativity activities, such as band competitions, basketball competitions, Tik Tok Challenge and 1st rank quiz. Present at the event were Head of Sales XL Axiata Kepri-Ridar, Alex Burnama, Territory Sales Manager of XL Axiata area Pekanbaru, Benfil Yulianto and the Principal of MAN 1 Pekanbaru, Norerlinda, M.Pd.
“AXIS Olimpiade Sekolah 2022” is an event for competition and creativity for young people, especially high school/vocational high school and its equivalent students in the fields of education, arts and sports. This activity was carried out in several cities in Sumatra. Among them are in the cities of Bandar Lampung, Pangkalpinang, Palembang, Bengkulu, Jambi, Padang, Pekanbaru and Batam. This program is expected to be able to encourage young people to use AXIS, especially among teenagers who are always actively creative through social media. Previously this event was held in Lampung City, 19 November 2022, Padang City, 1 December 2022, Palembang City, 3 December 2022, Batam City and Jambi City, 10 December 2022 and Bengkulu City, 14 December 2022.
Group Head of XL Axiata West Region, Desy Sari Dewi said, "Our AXIS services are indeed aimed at the young customer segment, including students, with various benefits tailored to their needs. Through AXIS we also try to encourage students and young people to maximize their potential in many fields, such as arts, sports and science. “AXIS Olimpiade Sekolah 2022” event is also a means for XL Axiata to encourage young people to be able to use internet services in a productive and positive way.”
AXIS as a youth brand has a spirit that is synonymous with freedom. Freely, they can be more creative and productive in their work. Based on data from https://riau.bps.go.id/quickMap.html, the population of Riau Province, 2021 will be 6,493,603 people, with the number of students in Riau province being 1,475,000 people (data https://dapo.kemdikbud.go.id/pd/2/096000). While the number of students is 137,435 (data https://riau.bps.go.id/indicator/28/305/1/jumlah-mahasiswa-ristek-.html 2021).
The Principal of MAN 1 Pekanbaru, Norerlinda, M.Pd, thanked AXIS for providing a platform for students during the pandemic period to compete positively and increase students' creativity in participating in various competitive activities.
The total prize of “AXIS Olimpiade Sekolah 2022” in each city reaches IDR 20 million, which will be given to 1st place winner, 2nd place winner, and 3rd place winner. The competition period is from October 2022 to December 2022. In total in Sumatra, around 30 thousand students took part in this activity.
One of AXIS top products at the moment is the 27GB Axis Starter Pack, active for 30 days. Customers can get benefits in the form of a 3GB main quota, a bonus for new AXIS users of 24GB for 4 months and a 30GB Tiktok quota. Meanwhile, for reload products, AXIS has just released a 1.5GB Aigo voucher with an active period of 1 day at an affordable price.
Throughout Riau Province, XL Axiata network is supported by more than 4,300 BTS, consisting of around 2,700 4G BTS. Currently there are several cities/regencies in the Riau Province that the use of data services continues to experience a significant increase, including Kuantan Singingi Regency, Rokan Hilir Regency and Rokan Hulu Regency. Meanwhile, when viewed from cities/regencies, the highest use of data services was found in Pekanbaru City, Kampar Regency and Bengkalis Regency.
The growth in the use of data services is inseparable from the increase in people's digital activities which are increasingly becoming part of their daily lives. It is recorded that as of the third quarter of 2022, XL Axiata has nearly 1 million customers in Riau Province and continues to grow dynamically.