Makassar, 13 December 2022. PT XL Axiata Tbk (XL Axiata) continues to strengthen XL Axiata's 4G network in South Sulawesi Province, including in tourist areas. Every year, the people of South Sulawesi take advantage of the long Christmas and New Year holidays by traveling to various areas in the province, including Gowa Regency. Strengthening the data network is XL Axiata's effort to ensure maximum customer service during the long holiday season. In Gowa Regency, currently, XL Axiata's 4G network has reached at least 121 villages and 46 wards in 15 districts including the Malino tourism area.
Group Head of XL Axiata East Region, Dodik Ariyanto, said, "Basically, strengthening the network that XL Axiata is doing is not just to anticipate traffic spikes during the long Christmas and New Year holidays, but we are indeed continuously strengthening the network to all service areas in South Sulawesi along with the increase in telecommunication and data traffic. Network strengthening is carried out in the form of increasing capacity and fiberization. To strengthen the network in tourism areas in South Sulawesi as well as an effort to support the smooth running of the Program of Bangga Berwisata diIndonesiaAja (BBWI) which is being promoted by the government”
Until now, in the Gowa Regency area, the XL Axiata network is supported by around 110 4G BTS. Gowa Regency itself is a very dynamic area, where in the last two years data traffic has increased by 226% with the number of subscribers reaching around 100 thousand. Several popular tourist attractions exist in Gowa Regency, one of which is Malinau. Meanwhile in South Sulawesi, including Bira Beach, Bara Beach, and Toraja, the quality of XL Axiata's network has reached tourism objects in the area, so customers can surf the internet to enjoy uploading the best photos while they are there.
Dodik continued, improving the quality of data networks in South Sulawesi, in general, is a necessity to support the incessant digitization of various sectors in the province, including Gowa. On the other hand, the provision of a 4G network in this province is also to meet the needs of the community in increasing their digital literacy so that they are able to adapt to digitization that is occurring in various fields, both social and business and government. Sufficient digital literacy will enable them to be able to access and utilize available digital services.
In South Sulawesi Province, data traffic has grown by 165% in the last two years. Total subscribers reach more than 1.2 million, served by more than 4,800 BTS including around 3,000 4G BTS. This shows that the 4G network there is optimally utilized by the local residents. Therefore, XL Axiata continued to add 4G BTS to as many as 413 units in the last two years. Apart from Gowa, the areas with the highest traffic are Makassar City, Bone Regency, Sidenreng Rappang Regency, Maros Regency and Bulukumba Regency.
From a business point of view, according to Dodik, with a population of more than 9 million people, South Sulawesi has quite a potential as a market for XL Axiata service products, both for individual services and for MSMEs. According to data from the National Socio-Economic Survey, in March 2020, 85.3% of the population aged 5 years and over are using cell phones. Furthermore, 49.59% of the population aged 5 years and over have used cell phones, and 14.87% of the population aged 5 years and over have used computers. Meanwhile for MSMEs, according to the South Sulawesi Cooperatives and MSMEs Office, until the end of December 2021 there were more than 1.5 million MSMEs, with 120 thousand of them having digitized ((https://www.detik.com).
"In order to win the market, of course, XL Axiata must ensure the quality of the network and services throughout South Sulawesi. We are aware that currently, only service quality will be able to increase customer loyalty and appeal to the wider community because quality service will be able to provide benefits to support productive activities. Therefore, we will continue to build data networks, both for expansion and the improvement of signal quality," continued Dodik.
Special Promo of XL Axiata Products in South Sulawesi
Currently, there is a product promo available that can be used by customers and the public in Gowa and South Sulawesi in general to access data services on the 4G network, namely the Xtra Combo Flex Package at a very affordable price. The benefit offered by this product is that customers get quotas ranging from 3GB to 55GB.
In addition, now customers have been able to choose prepaid XL numbers according to their wishes on the website that has been provided by XL Axiata, namely https://pilih.xl.co.id/. Customers only need to buy an XL starter pack at the nearest retail store and make sure they do not register their number first.
The following are the easy steps to choose XL number via the web https://pilih.xl.co.id/ :
1. Choose the number you want
2. Enter the XL number that has been purchased
3. Register the new number
4. Then follow the next instruction
To ensure that the public and customers can easily get XL Axiata products, both XL and AXIS, currently, in South Sulawesi there are more than 4,200 credit shops that provide XL Axiata products. These shops are spread to districts and villages that have been reached by XL Axiata services. Through these distribution network shops, customers can also get information and submit complaints, where the store manager will then forward to XL Axiata customer service.