Live.On Expands E-Wallet Payment Methods with GoPay To Meet Millennials' Demand For Increasing Value and Convenience

10 Dec 2020

Digital telecommunications brand, Live.On, meets the growing demands of millennial consumers for e-wallet payments through the Gopay partnership. Allows consumers to maximize value and enjoy cashbacks.

Jakarta, Desember 10th, 2020 - Live.On answers the needs of millennial users with a digital savvy telecommunication service offered to be better in value, in terms of reliable payment methods by announcing its partnership with GoPay and its participation in the 2020 GoPay Online Festival, one of Indonesia's largest e-commerce shopping festival.

Launched in October, Live.On entered the market with a mission to return complete control to users. With a successful delivery rate of 99%, a customer satisfaction score (CSAT) of 99.47%, and its recent win at Marketeer's Choice Brand of the Year Award, Live.On continues to delight users, this time with its new partnership with GoPay.

The partnership with GoPay is established due to the demand from millennial users for more diverse online payment options. Based on a recent survey conducted by Live.On to 400 millennial respondents (aged 21 - 35 years) regarding online shopping habits[1], GoPay is considered one of the top e-wallet payments preferred by Indonesian youth. These significant points are also concluded from the survey:

54% indicates a preference for e-wallets as their favorite online payment method.
48% like the e-wallet payment method as a payment method for purchasing new SIM cards.
56% prefer e-wallet payment methods for topping up data packages.
47% are reluctant to proceed with payment if their preferred payment method is not available.

Based on this survey, it is evident that millennials want to maximize value. 86% of respondents will be more interested in buying when a reward is offered. This is in line with McKinsey's findings of a recent report on consumer sentiment[2]. With Covid-19, more than 60% of Indonesians have experienced a decline in household income and savings, leading netizens to adopt a new habit of saving and buying cheaper brands. The attractiveness of e-wallets has never been this strong for digital-literate millennial consumers.

More excellent values for millennial users with Live.On and GoPay

Users can make purchases via GoPay starting December 9, 2020. Live.On will also participate in the GoPay Online Festival from December 9 - 20. Users who wish to order a new starter pack, purchase add-ons or renew packages from Live.On can receive a Cashback of IDR 15,000 for every purchase (minimum purchase of IDR 100,000).

This applies to starter packs, add-ons, and package updates, as GoPay is the preferred payment method. Users will get cashback on their GoPay balance after a successful purchase.

For more information, please visit the Live.On website.