Jakarta, December 20th, 2020. Micro, Small, and Medium Enterprises (MSME) hold important and strategic roles in national economic development. To support the development of MSME that are managed by women and in the context of a series of mother’s day celebration activities, XL Axiata organizes the "Sisternet Smart System Webinar Festival" in collaboration with several public figures and millennial female entrepreneurs who have experience building and running their businesses and also providing an overview of business trends anything that will boom in 2021. This event also received support from the Ministry of Women's Empowerment and Child Protection of the Republic of Indonesia (WECP). Deputy for Community Participation, Indonesian Ministry of WECP, Indra Gunawan, Director General of Aptika, Ministry of Communication and Information, Samuel Pangerapan, President Director & CEO of XL Axiata, Dian Siswarini and Workplace Banking Division Head of the OCBC NISP Bank, Eny Surjani Tanudiredja opened this virtual event on Sunday. (20/12).
Deputy for Community Participation, Indonesian Ministry of WECP, Indra Gunawan said, “Women's empowerment in the economic sector is a strategic area that needs mutual attention. This is also one of the priorities mandated by the President to the Minister of WECP, namely increasing the empowerment of women in entrepreneurship. This shows that the role of women is very important and makes a significant contribution to the nation's economic development. Therefore, the implementation of the 92nd mother’s day also took the theme Advanced Indonesian Empowered Women,"
As for XL Axiata’s President Director & CEO, Dian Siswarini stated, "More than half of MSME in Indonesia are owned and managed by women. Their role has had a substantial impact on the Indonesian economy and society at large. Through the Sisternet Program, XL Axiata strives to continuously encourage
Indonesian women MSME to be able to take advantage of digital technology to develop their businesses. Through this Smart System Webinar Festival, we hope that the level of understanding of the community, especially female MSME players, will increase."
By participating in the Sisternet Smart System Webinar Festival, female MSME goers attain business opportunities, both in the form of new markets and new business partners as well to support and proliferate digital literacy. These are all beneficial for the development of the business they manage. With OCBC NISP as the partner, Sisternet provided funding opportunities in the Smart Capital Competition worth a total of 50 million IDR, by submitting articles through www.sisternet.co.id. With high hopes to be a success, 2,500 online participants from various regions, mainly female MSME actors, will attend the event.
For two consecutive days, participants of the Sisternet Smart Webinar Festival can take part in 14 days sessions that discuss various themes related to entrepreneurship, including branding, digital content creation, virtual makeup, food and beverage branding strategies, photography, and gender equality. Also, there are themes regarding financial management, digital literacy, and building careers for millennial women.
All the speakers who will fill each session are those who have rich knowledge, information, and experience in utilizing digital technology to develop business. The WECP Minister and XL Axiata CEO also participated in one of the sessions. Featured speakers during the event were Director & Chief Information & Digital Officer of XL Axiata, Yessie D Yosetya, SME Proposition Head of the OCBC NISP Bank, Tike Dwi Ariny; Dima Djani, CEO of ALAMI Sharia; and Olivia Allan, Director of PT Jasa Medivest.
Speakers from millennial entrepreneurial circles include Zaskia Adya Mecca (Mamahkejogja), Nonita Respati (Owner of Yats Colony Hotel), Nova Dewi (Suwe Ora Jamu), Oshin Hernis (Sayur Box), Tasya Nur Medina (Meccanism), Fauzia Hanum (Makeup artist), Sasyachi (Face to feet), Pamela Wirjadinata (Posh The Label), Najla Bisyir (Bittersweet), and photographer Martha Suherman. Also present were digital literacy activists, namely the General Chairperson of Siberkreasi, Yosi Molaku.
"OCBC NISP Bank realizes that gender equality is not only related to social issues but also related to the nation's economic progress. For this reason,
OCBC NISP is committed to empowering female with comprehensive solutions MSME through the presentation of the #TAYTB Women Warriors program. These solutions vary beyond financial support, including management, growth, and live solutions ranging from operational support to building capacity. At this Sisternet Smart System Webinar, we offer a session that discusses the potential and opportunities of women's MSME. OCBC NISP is also collaborating with Sisternet to open up funding opportunities in the Smart Capital Competition worth a total of 50 million IDR for MSME. Through this initiative, we hope to tackle the challenges so that female MSME can maintain perseverance with their quality while also playing their roles in supporting Indonesia's economic growth,” explained Eny Surjani Tanudiredja, Workplace Banking Division Head of OCBC NISP Bank.
This event is also the result of collaboration between Bank OCBC NISP and XL Business Solution, XL Home, XL Prioritas, and XL Future Leaders.
First launched on April 23rd, 2015, Sisternet now has more than 28 thousand members. To continue to increase the value of benefits for Indonesian women, Sisternet collaborates with various women’s communities and organizations, along with many social activists in several regions. Sisternet is also actively collaborating with some government agencies, in addition to the Ministry of WECP along with the Ministry of Communication and Information Technology, the Ministry of Transportation, the Ministry of Villages, Development of Disadvantaged Areas and Transmigration, and the Ministry of Health.
In April 2020, Sisternet already has a digital application that can be downloaded on the Google Play Store and the App Store. This application presents a collection of articles that are inspirational and motivational for women to be more independent and empowered. So far, Sisternet has more than 12 thousand articles. Through this application, people can join educational classes on various digital skills, inspirations, and how to build networks. These classes are accessible, free of charge.