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JAKARTA, SEPTEMBER 4, 2024. PT XL Axiata Tbk (XL Axiata) continues to innovate in its efforts to enhance customer experience. In recent years, one of the steps taken has been utilizing Artificial Intelligence (AI) technology to offer greatee convenience and comfort for loyal customers using XL Axiata's services. Coinciding with National Customer Day 2024, XL Axiata is also offering various special promotions as a token of appreciation to customers, aligning with XL Axiata’s commitment to “XL Axiata Always There for Indonesia” #JadiLebihBaik.

Dian Siswarini, President Director & CEO of XL Axiata, remarked, “We view National Customer Day each year as an opportunity for self-assessment to enhance the quality of our services. Currently, we employ AI to gain insights into customer behavior, including their expectations from our services. With the support of AI, we are able to deliver various conveniences for our customers and innovate in developing products that cater to their needs.”

Dian further explained that innovations supported by technology and AI have led to the introduction of several new features and services now available to all XL Axiata customers, including:

• Active Period Check Feature: Integrated with AI technology, this feature is available on the myXL and AXISNet apps. It proactively informs customers about the active status of their numbers, so customers no longer need to worry about their cards expiring.

• Special For You and Hanya Untukmu Features: Implemented on the myXL and AXISNet apps, these features provide personalized promo recommendations based on customer profiles and history.

• Alifetime and XL Point Services: This loyalty special service allows customers to receive additional quota and attractive discount vouchers by redeeming AXISCoin & XL Points earned from transactions. This service is available on the myXL and AXISNet apps.

• XL SATU Bill Payment: This service offers XL SATU customers the easiest way to pay their bills through the XL SATU website and WhatsApp. Customers can try it now at the website: https://satu.xl.co.id/.

• New Assistance Feature on the Website: This feature makes it easier for customers to find help topics on the website https://www.xl.co.id/bantuan. Customers can search for various topics related to XL Axiata's services, either through available topic options or the search function.

Moreover, XL Axiata has set up a range of facilities and infrastructure, available both through phone and digital platforms that can be accessed from any location. These include online services via XL Center, a call center, and digital support through the myXL and AXISNet apps. Additional digital channels such as email, Twitter, Facebook, Instagram, and Live Chat are also available to address and resolve various concerns, from service issues to product inquiries, for 58.5 million customers across Indonesia.

To ensure optimal service, XL Axiata has around 500 customer service agents ready to assist through the call center and digital support services, available 24/7.

At XL Axiata, customer service is deeply embedded in the company’s culture. Through the core value of “Obsession for Customers,” employees are dedicated to understanding and genuinely addressing customer needs, consistently striving to deliver outstanding service. This culture is reflected in various programs that directly engage with customers, collect feedback, and continuously enhance services while building strong communication with them.

Last year, XL introduced the AKBAR (Akrab Bareng Retail Outlet) program, which will continue this year. Over 1,500 employees will meet and interact with customers across Indonesia to gather feedback and insights about XL services. Through this ongoing program, XL is committed to prioritizing customer needs to achieve its purpose: “we bring the world closer in a simple way for a brighter life.”

Special Customer Day Promotion

In honor of National Customer Day 2024, on September 4, two loyal customers who visit the XL Center at XL Axiata Tower will be personally recognized by XL Axiata management. Additionally, the first 25 customers who visit the XL Center at Axiata Tower, XL Center Martadinata Bandung, XL Center Pemuda Surabaya, and XL Center Medan will receive exclusive customer day merchandise. On the digital side, a special giveaway event featuring Maya will offer customers the opportunity to win exclusive National Customer Day prizes from Maya.

Furthermore, as part of the events celebrating Customer Day, XL Axiata is offering a series of special promotions across its top products, available through the myXL app, AXISnet, and the website: https://satu.xl.co.id/.

1. XL Prepaid Customer Day Promotion

• Celebrate Customer Day with XL Points. Enjoy various discount vouchers starting from 1 Point for Kopi Kenangan, up to 70% off on 4GB Instagram data packages, and other attractive benefits, valid from September 3-5, 2024.
• For selected XL customers, get a bonus of up to 5GB with a minimum purchase of Rp 40,000 in myXL Special For You, valid from September 1-4.

2. AXIS Customer Day Promotion

• Special Customer Day Alifetime Bonus: Unlimited access to Free Fire, Mobile Legends, TikTok, Facebook, and Instagram for up to 3 hours on September 4.
• For selected AXIS customers, get a 1GB bonus with a minimum purchase of Rp 20,000 in AXISNet Hanya Untukmu, valid from September 1-4, 2024.
• Get a data bonus of up to 20GB for 30 days with the new FLASH WAR Alifetime feature. Customers can exchange AXIS Coins for Flash War tickets starting from September 10, 2024.

3. XL PRIORITAS Customer Day Promotion

• Get a 3GB data bonus for 3 days on myXL XL PRIORITAS. This promotion is only valid on September 4, 2024.
• Exclusive merchandise is available for customers activating PRIORITAS Gold and above, valid only on September 4, 2024, and available in limited quantities at selected XL Centers.
• Enjoy up to 40% cashback at Kopi Kenangan when redeeming this promotion at @PRIO CLUB between September 4-31, 2024.

4. XL SATU Customer Day Promotion

In honor of Customer Day, the first 100 new customers who subscribe to XL SATU Maju Jalan (Mau Tujuh Jadi Sembilan) will receive a bonus Rabit smart home IoT package worth Rp 850,000. This promotion is valid until September 30, 2024.

XL SATU Maju Jalan Package

• VALUE: Unlimited Home WiFi up to 50Mbps + 10GB Family Mobile Data. Payment starts from Rp 1,603,000 for 9 months, equivalent to Rp  78,000/month.
• SMART: Unlimited Home WiFi up to 75Mbps + 15GB Family Mobile Data. Payment starts from Rp 1,673,000 for 9 months, equivalent to Rp 185,000/month.
• FAMILY: Unlimited Home WiFi up to 150Mbps + 25GB Family Mobile Data. Payment starts from Rp 2,233,000 for 9 months, equivalent to Rp 248,000/month.

*Terms & Conditions Apply, while supplies last.

In addition, XL SATU is also offering a Rabit smart home IoT package worth Rp 1.2 million to 50 selected loyal customers of XL SATU.

5. XL Axiata Business Solutions Promotion

XL SATU BIZ presents a special Customer Day promotion. Get a complete package for your business, including 100 Mbps high-speed internet, free installation, and Majoo application, all in one XL SATU BIZ subscription.