Jakarta, 17 April 2025 – PT XLSMART Telecom Sejahtera Tbk (“XLSMART” or “IDX: EXCL) today marks its official establishment as a unified telecommunications entity, born from the legal consolidation of PT XL Axiata Tbk, PT Smartfren Telecom Tbk, and PT Smart Telecom. This landmark moment signifies the beginning of a bold new chapter in Indonesia’s digital era, with XLSMART poised to redefine connectivity, drive innovation, and elevate customer experience across the archipelago.
President Director and CEO of XLSMART, Rajeev Sethi said “The establishment of XLSMART is a defining step toward realizing our purpose: to connect every Indonesian for a better life,” “We bring together the complementary strengths of XL Axiata and Smartfren under a unified leadership and shared vision—setting the pace for Indonesia’s digital progress. We will continue to operate our beloved brands to serve our mobile cellular and home broadband customers through XL, AXIS, and Smartfren as well as SME’s and corporate customers with XLSMART for Business, while enhancing service quality, expanding coverage, and introducing smarter, more integrated digital experiences. With over 94,5 million customers[1], each connection matters, and we are committed to delivering services that are reliable, inclusive, and transformative,” he added.
The company is effective today, the new Directors and Board of Commissioners assumes office, reflecting a blend of leadership from both legacy organizations. This integrated team reflects XLSMART’s commitment to balanced governance, customer-first decision-making, and innovation with purpose.
“This isn’t just a merger. It’s a leap forward for Indonesia’s digital ecosystem,” Rajeev Sethi added. “With our new structure and identity, we are set to empower communities, businesses, and institutions across the country. Our leadership team is energized and ready to deliver a digital future that’s bold, inclusive, and people-centric.”
A Commitment to Indonesia’s 94.5 Million Customers
With a combined market share of 25%, projected proforma revenue of IDR 45.8 trillion, and a customer base of over 94.5 million[2], XLSMART aims to become the most loved company in Indonesia by 2027. “Our focus remains crystal clear: our customers,” emphasized Rajeev. “We’re building a company that listens better, moves faster, and serves smarter. Whether in big cities or rural areas, XLSMART is here to ensure that every Indonesian has access to the tools, networks, and experiences that matter,” he added.
Unveils XLSMART’s Corporate Identity
XLSMART also introduces its new corporate identity, a powerful reflection of its purpose and ambition. The brand’s visual mark—the Infinity World logogram—represents limitless connectivity and endless opportunity. It symbolizes a dynamic gateway to new possibilities, reflecting XLSMART’s commitment to expanding horizons across Indonesia and beyond.
Its tagline, “Bersama, Melaju Tanpa Batas” (“Go Beyond, Together”), captures the spirit of the merger—an invitation for customers, communities, and partners to journey forward as one. The brand’s personality is bold, thoughtful, collaborative, and enabling—brought to life through dynamic design and purpose-driven messaging.
“Our new identity reflects not just who we are, but what we aim to build—an Indonesia that thrives in the digital age,” said Rajeev Sethi. “The Infinity World logogram captures our belief in progress without limits. Together with our customers, employees, and partners, we’re setting the pace for a smarter, more connected nation.”
As part of its new corporate identity, XLSMART is launching a refreshed digital presence. Customers can stay updated on the company, its products, and services through the official website www.xlsmart.co.id, and on social media via X [xlsmart_id].
[1] Data based on LTM December 2024
[2] All financials as of LTM December 2024; Assumed FX (USD / IDR) of 16,000; Financials presented are pre-synergies.