Denpasar, 30 August 2023. PT XL Axiata Tbk (XL Axiata) continues to increase its commitment in providing the best service and experience for its customers. One of them is by adding XL Priority and smartphone bundling services in one place at two XL Centers in Bali. The addition of this service is in collaboration with Cellular World, the largest smartphone and gadget accessories Retail Company in Bali. The inauguration of the additional services at XL Centers was attended by Group Head of Direct Channel Management of XL Axiata, Muhamad Novan Adilandy and Director of Cellular World, Malika Jiwaji, in Denpasar, Tuesday (29/08).
Novan said, "The addition of services that XL Axiata provides at the two XL Centers in Bali is one of our solutions and commitment to answer customer needs in obtaining complete services at XL Centers. Nowadays, customers tend to need one stop shopping services where they can get complete services in just one place. For us, this phenomenon is an opportunity to provide complete services, while enriching the ecosystem at XL Center that can facilitate customers."
There are two XL Centers in Bali, namely XL Center Sunset Road at Jl. Sunset Road 818, Kuta District, Badung Regency, and XLC Cellular World at Jl.Teuku Umar No. 60 2nd floor, Dauh Purih Kauh, West Denpasar District. Both are in strategic locations and can be easily reached by customers. Novan added, with this collaboration, XL Axiata hopes that customers will be more comfortable using XL Axiata services, where when visiting the XL Center, customers are not only able to get assistance for problems experienced, but also to get information on various products including the purchase of XL Prioritas along with smartphones of various brands.
In the past year, the average number of customers who came to XL Center was around 100 customers per day. "We hope that the more complete ecosystem at XL Center will encourage the purchase of gadgets and data services at XL Centers in Bali. Moreover, the collaboration with Cellular World will enable the offering of quality smartphone products at XL Center outlets. Customers can directly see the various smartphones offered," Novan added.
Director of Cellular World, Malika Jiwaji said, "I am proud to inaugurate Cellular World at XL Center, a strategic initiative resulting from the partnership between Cellular World and XL. This initiative is dedicated to providing the right solution for XL Center customers who need quality smartphone devices. We are here to meet your communication needs with a wide selection of the best smartphones and attractive financial solutions, including 0% instalments with a down payment of IDR 0. We also provide mobile phone protection solutions with a warranty called Expro Warranty and mobile phone exchange services. All this can be found at Cellular World Express at XL Centre. Our Tech Consultants will be happy to assist you in choosing a communication device that suits your needs. In addition, through our reward club program called Cworld Club, we give our customers the opportunity to collect points and exchange them for new mobile phones for free. We hope this initiative will strengthen our partnership with XL Center and provide tangible benefits to our customers. Our vision is to be the trusted partner for every XL and Cellular World customer in embracing the future of communications. Thank you for your support, and we are committed to providing the best service through Cellular World Express at XL Center."
Regarding XL Prioritas and Smartphone bundling services, customers can exchange smartphones with bundling promos with prices starting from IDR 1 and get special merchandise while supplies last. XL Prioritas Silver to Ultima packages are available with a choice of bundling tenors of 6 months, 12 months and 24 months with cashback of up to millions of rupiah. All XL Prioritas services provide the benefits of a large internet quota valid for 24 hours, bonus quota for certain applications, free calls and texts to fellow XL, AXIS and XL Prioritas, as well as call quota to other operators.
Across Bali, XL Axiata operates more than 5,700 BTS, of which more than 3,500 are 4G BTS. The number of 4G BTS will continue to increase as XL Axiata is still expanding in all regencies in Bali. A total of 716 villages in 57 districts and 9 regencies/cities in Bali are now served by XL Axiata's 4G service.