Jakarta, 24 April 2025 – PT XLSMART Telecom Sejahtera Tbk (“XLSMART” or “IDX: EXCL) today marks its official establishment as a unified telecommunications entity, born from the legal consolidation of PT XL Axiata Tbk, PT Smartfren Telecom Tbk, and PT Smart Telecom. This landmark moment signifies the beginning of a bold new chapter in Indonesia’s digital era, with XLSMART poised to redefine connectivity, drive innovation, and elevate customer experience across the archipelago including in strategic regions such as Sulawesi and Kalimantan, which hold immense potential and have now become key areas of focus for national telecommunications operators."
President Director and CEO of XLSMART, Rajeev Sethi said “The establishment of XLSMART is a defining step toward realizing our purpose: to connect every Indonesian for a better life. “One of our main areas of focus is Sulawesi and Kalimantan due to their strategic position as gateways to Eastern Indonesia and their proximity to the new capital city (IKN),” he said. “Our commitment to supporting equitable internet access across Indonesia has never been stronger. Through this merger, we are combining the strengths of XL Axiata and Smartfren to lead Indonesia’s digital transformation. In Sulawesi and Kalimantan, our user base is growing, our infrastructure coverage is expanding, and this strengthens our position as the second-strongest operator in these regions,” he added. Rajeev explained that this position is based on internal analysis of digital and social media usage patterns, reflecting the high level of data service adoption in these areas.
XLSMART will continue to operate its trusted brands to serve mobile and home broadband customers through XL, AXIS, and Smartfren, as well as SMEs and corporate clients through XLSMART for Business, all while enhancing service quality, expanding coverage, and delivering smarter, more integrated digital experiences.
“The potential to continuously increase and strengthen XLSMART’s position as a strong number 2 in the Sulawesi and Kalimantan regions is becoming more attainable, in line with the alignment of overlapping XL and SF sites and BTS infrastructure. This also includes service synergies between XL, Axis, and Smartfren, as well as the integration of field sales teams to accelerate and expand service availability to the public.”
With increasingly reliable mobile networks and an expanding fiber optic backbone, XLSMART will also continue to promote the growth of Fixed Mobile Convergence (FMC) and Fixed Broadband (FBB) services.
“This isn’t just a merger. It’s a leap forward for Indonesia’s digital ecosystem,” Rajeev Sethi added. “With our new structure and identity, we are set to empower communities, businesses, and institutions across the country. Our leadership team is energized and ready to deliver a digital future that’s bold, inclusive, and people-centric.”
A Commitment to Indonesia’s 94.5 Million Customers
With a combined market share of 25%, projected proforma revenue of IDR 45.8 trillion, and a customer base of over 94.5 million[1], XLSMART aims to become the most loved company in Indonesia by 2027.
“Our focus remains crystal clear: our customers,” emphasized Rajeev. “We’re building a company that listens better, moves faster, and serves smarter. Whether in big cities or rural areas, XLSMART is here to ensure that every Indonesian has access to the tools, networks, and experiences that matter,” he added.
Unveils XLSMART’s Corporate Identity
XLSMART also introduces its new corporate identity, a powerful reflection of its purpose and ambition. The brand’s visual mark the Infinity World logogram represents limitless connectivity and endless opportunity. It symbolizes a dynamic gateway to new possibilities, reflecting XLSMART’s commitment to expanding horizons across Indonesia and beyond.
Its tagline, “Bersama, Melaju Tanpa Batas” (“Go Beyond, Together”), captures the spirit of the merger an invitation for customers, communities, and partners to journey forward as one. The brand’s personality is bold, thoughtful, collaborative, and enabling brought to life through dynamic design and purpose-driven messaging.
“Our new identity reflects not just who we are, but what we aim to build an Indonesia that thrives in the digital age,” said Rajeev Sethi. “The Infinity World logogram captures our belief in progress without limits. Together with our customers, employees, and partners, we’re setting the pace for a smarter, more connected nation.”
As part of its new corporate identity, XLSMART is launching a refreshed digital presence. Customers can stay updated on the company, its products, and services through the official website www.xlsmart.co.id, and on social media via X [xlsmart_id].